Comfort food with a dangerous side.

Mama Fong’s approached Bright Media Labs with the vision of creating a memorable brand for their unique concept combining authentic Chinese fried chicken with handcrafted gelato. We developed the brand entirely from the ground up, crafting a bold visual identity that reflects the restaurant’s vibrant personality, rich flavors, and welcoming atmosphere. This included establishing a distinctive color palette, custom illustrations, typography, and comprehensive brand guidelines to ensure consistency across every customer touchpoint. As the business expanded, we created a complementary standalone brand identity for Mama Fong’s Gelato that maintained a strong connection to the parent brand while establishing its own playful and recognizable personality. Beyond branding, Bright Media Labs designed a wide range of marketing and operational assets, including custom apparel, exterior and interior signage, business cards, event tent graphics, and additional branded collateral. Every element was thoughtfully designed to create a cohesive, memorable customer experience and provide Mama Fong’s with a flexible brand system that can continue to grow alongside the business.