Project:
Precision Laser NW
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Client
Confidential (3D Modeling & Visualization Studio)
Scope
Brand Identity • UI/UX Design •
Year
2025
Precision Laser NW delivers professional laser cleaning, restoration, and surface treatment services across the Pacific Northwest. The client needed a website that communicates technical expertise while staying accessible to both residential and commercial audiences. We developed a site that combines trust-building visuals, clear service breakdowns, and strong local SEO structure — highlighting the precision, safety, and eco-conscious nature of laser technology.
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We leaned into a dark theme with vibrant lighting accents and floating UI elements to reflect the studio’s futuristic aesthetic. Inspired by cinematic lighting and real-time 3D engines, the interface feels like a digital gallery—letting the user dive into each project with minimal distraction.
Typography was clean and geometric, pairing beautifully with the 3D assets. Microinteractions and hover effects were designed to mimic parallax and motion behaviors seen in 3D software environments.
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We collaborated directly with the client’s rendering team to embed interactive 3D elements throughout the site using Lottie, Three.js, and high-res WebGL exports. These real-time models added depth and movement to the design, keeping users engaged while ensuring optimal load times.
Challenge: Heavy 3D assets risking slow performance
Solution: Smart lazy loading, optimized formats (GLB/GLTF), and fallback assets for mobile devices.
Challenge: Balancing clean UX with a visually intense aesthetic
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The new website helped Crafted in 3D redefine their online presence, doubling project inquiries within the first month post-launch. The experience not only impressed visually but also established trust through usability, speed, and design clarity.
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