Project:
Groove Guardian
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Groove Guardian
Record Accesories
Scope
Brand Identity • UI/UX Design • Website Design
Year
2025
Groove Guardian is a specialty brand dedicated to protecting and enhancing vinyl record collections with premium-quality sleeves and accessories. The client’s goal was to create a bold, music-obsessed ecommerce site that speaks to audiophiles and collectors alike. We delivered a sleek, nostalgic digital storefront that merges modern Shopify performance with vintage-inspired visuals — putting product quality, record culture, and collector trust at the heart of the shopping experience.
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We leaned into a dark theme with vibrant lighting accents and floating UI elements to reflect the studio’s futuristic aesthetic. Inspired by cinematic lighting and real-time 3D engines, the interface feels like a digital gallery—letting the user dive into each project with minimal distraction.
Typography was clean and geometric, pairing beautifully with the 3D assets. Microinteractions and hover effects were designed to mimic parallax and motion behaviors seen in 3D software environments.
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We collaborated directly with the client’s rendering team to embed interactive 3D elements throughout the site using Lottie, Three.js, and high-res WebGL exports. These real-time models added depth and movement to the design, keeping users engaged while ensuring optimal load times.
Challenge: Heavy 3D assets risking slow performance
Solution: Smart lazy loading, optimized formats (GLB/GLTF), and fallback assets for mobile devices.
Challenge: Balancing clean UX with a visually intense aesthetic
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The new website helped Crafted in 3D redefine their online presence, doubling project inquiries within the first month post-launch. The experience not only impressed visually but also established trust through usability, speed, and design clarity.
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